While top-tier sports have enjoyed a long and often lucrative symbiotic relationship with television, the wider sporting sector is increasingly keen to understand the new opportunities arising from the growing enthusiasm for online content. Broadcasters are also acutely conscious of the importance of adding streaming options to complement their traditional linear broadcast offerings.
At the end of November, I joined the delegates at the SportsPro OTT Summit in Madrid – the first since before the pandemic- to find out more about how sports business professionals are currently thinking about streaming.
